Human behavior & psychological buying patterns

Knowing the various types of learners & buyers

Understanding your purpose, mission, vision, values, niche, & ideal client

Being able to grow BOTH an audience & a community (they’re not the same)

Mastering messaging, positioning, and polarity

Implementing frameworks that make people move (in all your content)

Trend spotting, trend setting, and standing out from a saturated crowd

How to effectively sell on stories (without sounding salesy or sleazy)

Camera angles, lighting, and basic editing techniques that capture attention

Crafting scroll stopping captions that have your audience saving, sharing, & commenting